Build Out A Successful Contracting Business
How do I get jobs to bid?
The answer is consistent effective marketing.
Branding and Brand Awareness are the foundation of any marketing plan. Branding is your first and lasting impression. Investing in a professional will start your business off on a higher plane.
Successful business owners consistently seek knowledge and strive to improve their operations. Do some research about branding first so you can intelligently evaluate prospective marketing professionals. Approach the process like you would a job:
- Be clear about what you want
- Ask about the cost and make sure you can afford it
- Draft a list of deliverables and a timeline
- Get references
- Require the scope of work, deliverables, timeline and cost be put in writing
- Monitor and track results
A good marketing plan should incorporate a variety of marketing media nailed together into a solid framework. Within the framework is a mix of content that builds your brand, enhances your reputation, educates your potential customers and generates leads.
Marketing is like a boat. Just throwing money at it may not keep it from sinking. Having a blueprint will improve your marketing success. If you have money in the budget for a professional, you can spend your time working on other things. Otherwise, consider SCORE.org to find a mentor who can offer guidance and there is plenty of information available online.
Check out this great article.
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