Driving Business through Your Website or Facebook Page
Most businesses and non-profits have a website and/or Facebook page. Most of the content here applies to both. If the funds are available, investing in professional help for one or both may make sense. As business owners and non-profit decision makers, it is almost impossible for us to keep up with the new technology and truly understand the role the following can play in our marketing:
- Search Engine Optimization (SEO) – to be strived for but can be costly and is a constant battle
- Advertising (paid searches/ads on various platforms, social media campaigns and content directing traffic to your site or page, putting links on your business cards, marketing materials, print ads and even your emails)
- Blogging and White Papers (free content to engage and educate your customers/followers)
- Linking To and From other sites and pages (only if it makes sense for your customers, don’t overdo it)
- Post content to Linked In (especially for business to business customers)
- Create a community (customers/followers who want to remain engaged with you)
- Add video (many prefer to watch and listen rather than read)
- Webinars (these take considerable effort but give you the opportunity to stand out as an expert)
Tons of information can be found online by searching the terms and phrases above.
https://www.entrepreneur.com/article/80220
https://www.wordstream.com/blog/ws/2013/10/22/blog-seo-tips
https://www.wordstream.com/blog/ws/2014/08/14/increase-traffic-to-my-website
Contact Paisley Solutions or your local Chamber of Commerce for referrals to professional. Be sure to check their references and view their previous work.
Southern Chester County Chamber of Commerce
Exton Region Chamber of Commerce
Western Chester County
http://www.westernchestercounty.com/
New Castle County Chamber of Commerce
Downingtown-Thorndale Regional Chamber