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What is my growth strategy?

 

Many businesses and non-profits have a strong desire to grow.  But, are we actually planning, preparing and pushing for growth?  Have we considered our options for growth?

  • Market Penetration
  • Market Expansion
  • Product/Service Expansion
  • Diversification
  • Acquisition
  • Innovation

Perhaps it makes sense to place the options in a decision matrix for further consideration.

Important/Difficult

Important/Less Difficult

   

Less Important/Difficult

Less Important/Less Difficult

   

Plenty of information is available online.  Here are some examples:

https://smallbusiness.chron.com/growth-strategies-business-4510.html

https://www.entrepreneur.com/article/240853

https://www.americanexpress.com/us/small-business/openforum/articles/4-business-growth-strategies-that-have-stood-the-test-of-time/

https://www.forbes.com/sites/davelavinsky/2013/10/18/strategic-plan-template-what-to-include/#7ec4363f47e1

https://www.smartsheet.com/free-strategic-planning-templates

There is also assistance available, free or at a low cost, to help you explore your options and maybe, from a different perspective, propose others.

www.chesterdelco.score.org

www.delaware.score.org

www.lancasterlebanon.score.org

www.score.org  (national parent organization)

www.widenersbdc.org

www.sbdc.org  (national parent organization)

Contact Paisley Solutions for the Excel version of the decision matrix or download our “Gearing Up For Growth” scorecard.